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Slate Example
Last Modified: 4/4/2000
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D E S I G N C R I T I Q U E
- All inclusive homepage lists complete table of contents segregated by section. Each story includes linked page number, headline and brief summary description.
- Homepage includes headlines and links to music, film and book features appear at the top of the page.
- Homepage provides links to recent features and the ability to page back in time through the archived issues (click "go to last week" on the bottom of the page).
- Full page numbering system carried throughout the site. Easy for readers to page through the issue.
- Playful color scheme is used consistently throughout site.
- Each section has its own style, from the simplistic drop-caps and tight margins of the music and cinema sections, to the left and right toggling of the paragraphs in the books and review sections. This effect breaks up the lengthy pages making them an easier read.
- Many "smart" links to the archives from internal story pages (also in this issue, more by this author and previously in this column).
- Email links provided on each internal page.
- Full-size banner ads are used on all internal story pages. Placement of ad at top and bottom of each story provides higher visibility and click-through potential.
- External search engine friendly. Each story is connected to all the other stories within an issue by the page numbering system, and each issue is connected to archived issues via archive links and the last week link on the homepage. The combination of these links literally connect every story on this site. The end result allows a search engine spider to crawl throughout each and every story indexing this site to its maximum potential.
- Homepage: simplistic table of contents approach. No emphasis on top level stories or directional focus for the reader to follow.
- No sectional table of contents pages. Site navigation primarily relies on the homepage, and the page numbering system.

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